Last Sole is a sustainable fashion brand and produces small runs of footwear to act against fast fashion. This allows to spend more time researching and sourcing sustainable fabrics and manufacturing methods.
This campaign featured a series of short videos that followed the same format and pattern.
A special camera rig was created to help create this movement that blends together different environments and stitches them like a one-shot.
The models appear in all of this environments, looking like they fit in, like these urban looking shoes belong anywhere.
The campaign featured an Instagram feed mixing product shots with our videos, and also some pictures of the models in the environments.
This project was made in collaboration with the agency Kingdom.