Fuxia is a retail urban brand with over five stores.
2019 was the year of the much needed rebrand.
The concept and graphic design was created by Sr. Pantone, and we did all the video work of the project.
Following the original concept of the rebrand, the goal was to represent all of the Fuxia urban tribes. To reach that we produced five videos, filmed in five different locations and featuring five different urban styles.